Even with an endless supply of time, effort and budget, you simply can’t please everyone all the time. There will surely be times when customers have problems or complaints that need review and resolution. For this reason, eGifter Rewards customer appeasement with gift cards can be future revenue savers. Your business reputation and revenue hangs in the balance. Investing in a simple, affordable business gift card platform can pay off in spades. Customer acquisition is an expensive proposition. You cannot afford to lose customers because of complaints that can be rectified. It starts with listening and continues by responding. Everyone knows the customer is always right. When you simplify customer appeasement with gift cards, you’ll be more likely to retain them for life.
5 Tips for Customer Appeasement with Gift Cards
When customers feel like they’re being treated respectfully they become better and more profitable customers — and often wonderful ambassadors for your brand. Sometimes, all it takes is a vanilla e reward to turn a frown upside down.
1. Be responsible.
Take responsibility for the problems or negative experiences that customers are reporting. As a front-line representative, you should stand ready to sincerely apologize on behalf of your company, even when a problem or a situation that caused frustration was not your fault at all. Once you express your regret, quickly do your best to make it right. Customer appeasement with gift cards is often just a small token. For example, a Dunkin’ Donuts gift card always helps.
2. Be enthusiastic.
If you treat people as an annoyance or one-time transaction, that’s what they’ll remain. Instead, remember that there is actually a human being on the other side. Treat them the same way *you* would like to be treated. Better yet, treat them the way you would want your *mother* to be treated. Your job is to make any customer’s problem your own — and then solve it to the maximum extent possible. And if solving it is literally impossible, a simple and quick giftcard appeasement takes the pain away.
3. Show your gratitude.
The ROI you can generate by saying “Thank You” is tremendous. While a short phrase of gratitude takes very little effort, it speaks volumes for your brand. Always appreciate the opportunity to be helpful and provide assistance to the customer and you’ll always have a job — because repeat customers emerge from being treated well.
4. Ask for confirmation.
How do you know if the customer is satisfied? How can you be sure that they won’t speak negatively about you on social media? Unless you completely tamp down the complaint or problem, you face the risk of negative sentiment and worse, negative social sharing. So, simply ask! As an alternative to a one-by-one approach, a market research survey campaign is a great way to gather customer satisfaction feedback. BTW, did you know that eGift Cards and eRewards are great incentives to engage customers and increase survey responses? :)
5. Express concern.
People can easily detect lip service. There’s nothing more disheartening than someone acting like they care — when you know they don’t. All you have to do is listen with an open mind. Stop the hot potato transfer to another colleague or team or department. Care about helping them — and you will get great satisfaction out of having done so. And rest assured that your diligence and care will shine through in your company’s success.
Invest in Customer Appeasement with Gift Cards
If you can increase the chance for your frustrated customers to come away delighted, you’re one step closer to having a committed customer for life. We hope you can see how easy it is to simplify customer appeasement with gift cards. The payoff is worthwhile.
