As the cornerstone of your marketing mix, social media allows you to exponentially increase your company’s exposure, build your customer base and add valuable data for measurement and mining. Do all this while building loyalty and preference for your brand. Not just that, but social marketing can help you get connected with people in a surprisingly convenient way. The trick is to get more bang for your marketing buck by persuading as many people as possible to interact and engage. The attraction of giftcards as promotional marketing offers is hard to beat. Because people love “free stuff”, rewards based marketing with eGift Cards is an incredibly effective tactic. The next time you’re in the proverbial marketing war room, consider these 10 ideas to increase consumer engagement.
10 Ideas to Increase Consumer Engagement
For sure, the potential for widespread exposure is tremendous with rewards and incentive marketing. Not just that — gift card incentives for consumers can be low-cost and easy to provide to your audience electronically. Digital gift cards can be sent by text or email. And they can be personalized to each recipient (even when you don’t know the person!) and customized with sentiment that feels very special when it arrives. By setting up a campaign or marketing outreach that delivers a “Thank You” for performing a particular behavior (Call to Action), you can drive the behavior you desire. Again and again.
Marketing promotions that leverage incentive marketing (like eRewards) are appealing for so many reasons. They are:
- Highly visual
- Potentially viral
- Well loved — people love gift card rewards!
Pick a Strategy and Run with It
As you develop your marketing campaign and call to action (given the rewards are gift card incentives), consider which of these strategies tie most closely to your company and offering. Depending on which you select, your creative team can have a field day by matching up a relevant and appealing gift card retail brand based on the program you design.
- Play a game
- View an advertisement
- View content
- Shop online
- Watch a video
- Test a product
- Refer a friend
- Share an opinion
- Surf the web
- Post a review