Corporate Rewards Programs that enable loyalty marketing are more essential today than ever before. Consumers are spending cautiously so companies are forced to compete in new and creative ways. Businesses are super focused on strategies that motivate and reward loyalty, purchase and engagement. The audiences are many, including employees, consumers, prospective customers and partners. Here’s the thing: Business gifting platforms are here to stay and you can be part of the action. It has never been easier or more cost-efficient to produce effective marketing campaigns on-demand. It all starts with buying gift cards in bulk using the platform.  These 10 ideas for loyalty marketing with gift cards will move the needle. Let’s get started.

Why Loyalty Marketing?

According to, the global industry for gift cards is forecast to grow at a compound annual growth rate of 14% from 2020 to 2025. The market spend is projected to increase from $378 billion in 2020 to $510 billion in 2025. There is a simple reason for this trend. It’s because the in business benefit from a centralized corporate Loyalty Program warrants the investment.

Generally speaking, Loyalty Marketing  builds trust and regard for your company and brand. Loyalty programs motivate and reward specific behaviors with valuable fulfillment items. Gift cards are the perfect solution. When executed effectively, these loyalty programs:

  • Retain existing customers, preventing them from defecting to the competition
  • Increase lifetime customer value by driving repeat purchases
  • Expand the customer base through new customer acquisition
  • Build employee retention, which reduces costs around workforce recruiting
  • Acquire top employees, creating preference against the competition
  • Strengthen partnerships, supply chains and investor relations

Loyalty Marketing Ideas

If you already have a loyalty program in place, you’re perfectly positioned to replace loyalty points with gift cards. Contact us for a deeper dive into these ideas and more.

#1   Customer Referral Incentives

#2   Employee Sign-up Bonuses

#3   API Cash Out

#4   Investor Relations

#5   Supply Chain reinforcement

#6   Holiday gifts 

#7   HRIS Integration for Employee Service Awards

#8   Merchandise Returns 

#9   Customer Service Appeasement

#10 Sales Promotions

If your business doesn’t already have gift cards in its arsenal, it’s time to get going. It’s easier, faster and more affordable than you think.