one are the days of generating leads at trade shows. That ship has sailed! For now and forevermore, if you’re not closing deals by attracting high potential customers & partners, it’s time to reconsider your sales and marketing budget. Here’s the thing: While you’re diligently staffing the show, your juiciest prospects may be oh-so-close, yet not in your booth. You *know* they are on site! But, if they’re at a session, earning CEU credits or visiting a competitor, they are not talking to you. It can be frustrating to know that they’re THERE, but not engaging with you. Well, we have just the solution and we’ve proven it at @WorldAtWork #TotalRewards19 conference.
Case Study: Invite, Engage, Reward.
The Total Rewards 2019 Conference, held last week in Orlando, FLA, was attended by over 1,000 Human Resource executives tasked with distributing cash and non-cash items to recognize, incentivize and reward employees. These HR leaders are dealing with compensation analysis, merit incentives, merchandise distribution, performance motivation and employee rewards all year round, not just during peak holiday seasons.
Going into the conference, we knew for sure that the eGifter Rewards Platform would be a perfect fit. However, we also knew that because of competing priorities, our booth may not have been on their short list to visit.
Here’s a closer look at our own experience with an eye toward how *you* might apply the same tradeshow customer attraction strategy. It also reveals how eGifter Rewards solves pain points that may be extremely familiar to you.
Pre-Show Mailer: Visit Us, Get a FREE $10 Rewards Choice Gift Card
Our postal mailer invited attendees to claim their free Gift Card by visiting our booth. True, the only reason they may stopped by was to claim their $10 reward. However, their visit ultimately produced an in-booth experience that mapped to their business challenges. Had we not given these folks a reason to chat, they would have missed out on a solution they truly need.
Attendees Shared their Pain Points. Sound familiar?
We were not surprised by the stories. Neither were we surprised by the overwhelming percentage of visitors that asked for follow-up meetings to get approval from decision makers to sign-up for eGifter Rewards.
“Our 1,950 employees are tired of receiving branded merchandise. How many logo’d items can a person have? Our people want items of real value that they’ll actually enjoy. And, we agree! We just need an easy, affordable way to execute.”
“I work for a biotech company — clearly high tech. Yet, our solution is as low-tech as they come. Our employees earn rewards based on a point system. Can you believe that employees physically visit my desk during certain hours so that I can retrieve merchandise from a closet? Help!”
“We have 27,000 employees in the U.S. and Canada. Each business unit handles service awards differently. Of course, people talk and compare notes. Because some regions are more generous than others, employees that receive lesser value items are jealous and resentful. Currently, we have no ability to equalize or systematize service awards. Recognizing and rewarding our employees has become a nightmare, when it should be a joy.”
By Visiting Our Booth, They Got a Lot (Not Just $10)
Through our simple, yet motivating invitation (in the form of a pre-show postcard mailer), they received more than they bargained for. Inside of a short conversation, they learned about:
- An easy-to-execute incentive strategy that could encourage desired behaviors from employees
- A tremendous gift card portfolio with engaging, giftable brands that everyone will love
- A secure digital platform that can be accessed and shared company-wide
- Reporting and trackability, especially with regard to tax reporting
- A rewards and incentives tool to give them back their valuable time
Final Analysis: Our Objectives Were Met — And Yours Can Be Too.
Because of a simple pre-show mailer with a relevant, compelling Gift Card offer, we motivated our own future customers to say hello. You can do the same at your company’s events.
By visiting our booth as a result of that pre-show mailer, HR executives found a solution to their age-old challenges related to employee engagement, incentives and rewards. You can too! Learn more.
And, because WorldAtWork conference attendees accepted our offer, they received a $10 eGifter Rewards Choice Card, wrapped inside a personalized, animated message. They got to experience the feeling of being appreciated and getting a gift they love. And your employees can too.