As we head toward Black Friday and the holiday season just beyond, I’m keenly aware of the untold thousands of wide ranging, cross organization business professionals searching for relevant, affordable and delightful corporate rewards and holiday gift items. I’m thinking about those hardworking Benefits Managers, preparing to select entertaining holiday gifts for scores, hundreds and even thousands of employees. I’m imagining the thousands of HR managers hunting for personal and memorable gifts to recognize and thank employees reaching service milestones. I’m calculating just how many Sales Managers are gearing up to reward business development and sales teams for successfully meeting quota, winning new business and retaining clients & customers. I’m conjuring up images of countless marketing executives tasked with sourcing high perceived value incentives for promotional campaign fulfillment, market research survey submissions and trade show audience giveaways. And, how about the Purchasing Managers all across the country doing their best to meet stringent buying objectives and tight budgets while satisfying requirements for bulk purchases, digital and plastic gift cards included. The good news: There IS a solution and it IS right in your own backyard.

Gift cards are the logical (and delightful) choice

The 2019 holiday season and year end milestone deadlines are just around the corner. Yet, you still haven’t sourced the customized incentives and rewards for the events, VIP’s and everyone else on your list. Your predictable future can be avoided!

Used to be that identifying and distributing these items was the bane of our professional existence. But happy days are here, finally. In this day and age, digital rewards can be purchased in volume quantities and given in a way that feels personal and authentic. The simple, effective and affordable technology solutions available through the eGifter Rewards Platform and the eGifter Rewards API are life changing and will give you back your holiday season. 

But we’re not just touting eRewards, Mobile App Rewards solutions or digital gift cards here. 

We’re suggesting that you select one particular gift item category — digital entertainment subscription services. Give it a moment of thought, and you’ll see how constant and pervasive the conversation is! “What are you binging these days?” is the question on everyone’s lips from yoga class to cocktail parties to sports bars to water coolers everywhere.

A hot (and cool) choice: Streaming content services 

We are living in a golden age of media! The volume and nature of quality, binge-worthy content, shows, series, films and movies is really compelling, and better than ever. There are more distribution avenues than at any time in history, and no signs of slowing down. 

Adding even more fun to the gift-ability of streaming-media membership plans is that these gifts keep on giving. And, viewing them creates an ongoing bonding experience with friends & family, creating good times and memorable experiences — stories to be told many times over.

This year, digital streaming services should be at the top of your gift-giving list. And eGifter Rewards is the source and technology that makes it easy, convenient and compelling for all of the business professionals we talked about earlier in this post. With no lines at the register, zero shipping fees, no labeling or packing — and complete trackability, complete budget control, fully personalized text and email delivery, it’s a no-brainer. 

The trend is clear — consumers are cutting the cord

With so many of us “cutting the cord” with cable plans in favor of Internet-only services (thanks to trendsetting millennials), cord-cutting is becoming a culture of the smart consumer. And the new generation of streaming options proves it. 

The services are fantastic and the options are many

More about the streaming service gift cards available at

  • Apple TV+:
    • Apple TV‌+ is the name of Apple’s new television service that is home to the original TV shows and movies that are funded by Apple. There are dozens in the works, with a list
  • HBO Now: 
    • See what everyone’s talking about – addictive series, hilarious comedies, action-packed sports, the latest movies, and more. It’s all waiting for you. Start streaming today on your favorite devices – no cable package required.
  • Hulu
    • A Hulu subscription offers unlimited streaming of today’s hottest shows with next-day air. Watch This is Us, Empire, The Voice, plus get exclusive past seasons of Seinfeld, South Park, The Golden Girls, and more. Stream originals like the Emmy Award®-winning The Handmaid’s Tale, get new movies all the time, and plenty of stuff for the kids—including every season of Curious George. Activate on your favorite supported devices to watch wherever you are.
  • CBS All Access
    • CBS All Access is the premium streaming service from CBS that gives subscribers thousands of episodes from America’s most-watched network – live and on demand! Catch up on fan favorites like NCIS, Survivor and The Big Bang Theory, stream exciting new comedies & dramas or discover something you’ve never seen before! Exclusive CBS All Access Original Series like Star Trek: Discovery and The Good Fight, with more exciting originals on the way! ? Live TV 24/7 – including NFL on CBS!
  • Showtime
    • Use your SHOWTIME® eGift to get instant access to commercial-free, award-winning original series like Homeland, Billions, Shameless, Ray Donovan and The Affair. Plus, watch movies, documentaries, sports, comedies and more. Stream live or on-demand TV on your favorite devices – get all-new episodes when they first premiere or catch up on full seasons and complete series. No TV package required!
  • Sling TV
    • Sling TV is the live TV you love, only better. Start with the service best for you, then pick Extras in your favorite genres: Sports, Comedy, Kids, News, Movies, Lifestyle, Spanish, & more. Change your service online anytime and there’s no long-term contracts. Sling has over 100 live channels available to stream live TV instantly on all of your favorite devices, including TVs, tablets, phones, computers, gaming consoles, and other devices. Watch your favorite live sports like NFL & college football, hit TV shows like Fear the Walking Dead, Better Call Saul, and SportsCenter, plus 80,000+ hours of on-demand TV shows and movies.
  • Google Play
    • Power up in over 1M Android apps and games on Google Play, the world’s largest mobile gaming platform. Use a Google Play gift code to go further in your favorite games like Clash Royale or Pokemon Go or redeem your code for the latest apps, movies, music, books, and more. There’s no credit card required, and balances never expire.

Final thought…

If a moment of doubt enters your mind and you get cold feet about selecting a particular streaming service, fear not. You need not be 100% sure that your recipients and audiences are entertainment aficionados or livestream content fans. Instead, gift the Rewards Choice Card, the ultimate gift card for flexibility. Chances are, they’ll go ahead and redeem it for a streaming service anyway. #freedomofchoice