Gamification 101

By |2018-12-04T12:54:59+00:00November 28th, 2018|Marketing Rewards|

Where Everyone Wins…and Gift Cards Keep Giving

It’s an age-old concept that starts in childhood: Reward the behavior you want to encourage.

In today’s world, the name-of-the-game is loyalty.

And in business, the game is serious. Reinforcing consumer behavior, building preference and motivating purchases have real dollars at stake. Lost customers translates into lost revenue. Conversely, repeat customer purchases translate into new (and more profitable) revenue, word-of-mouth sales spikes and valuable lifetime customers. All are measures of corporate health and prosperity.

As a best-of-the-best mashup from top gamification sites, this post spotlights market trends and case study examples to help you win customer hearts and minds through gamified customer engagement.

One Point to Keep in Mind

The best gamification tools, programs, software and strategies rely on a single fulcrum: The Cashout Reward itself.

The monetization of points, miles and badges is where the rubber meets the road. Remember —  gift cards are the one-size-fits-all stored value solution upon which any gamified loyalty program can successfully rely. eGifter Rewards is the underlying system that makes the bell ring, every time.

And Now, the Mashup…

Maximizer

Top Three Ways to Drive Customer Loyalty through Gamification

At a time when our wallets are bursting at the seams with rewards cards, punch cards and coupon cash, how can a brand stake a claim at the forefront of a customer’s mind and motivate genuine loyalty?

  1. Customer Engagement: Sign-up rewards with 1st purchase, more perks with every purchase
  2. Customer Reviews: Loyalty points given in exchange for product reviews
  3. Social Sharing: Incentives for referring friends & family to your website

GetApp Lab

Step up Your Game: Top 3 Gamification Trends

According to a MarketsandMarkets report, the global gamification industry will be valued at $11.1 billion by 2020, up from $1.65 billion in 2015. Personalized experiences that motivate and engage customers will be the game changer that distinguishes winners from losers.

Trends:

  1. Small businesses will expand gamification to boost customer loyalty
  2. Shifting gamification to mobile apps and social media
  3. Augmented reality and virtual reality will power next-gen gamification design

Regalix

5 Ways to Gamify Rewards and Win at Loyalty Programs

Play comes easily to people as a remnant from their childhood. No wonder, then, that businesses are hoping to capitalize on gamification as a means to engage and retain customers in their loyalty programs.

How can you make gamification work for you?

  1. Fun= Competition
  2. VIP = Exclusive
  3. Reward = Experience
  4. Value = Everything
  5. Random Rewards = Enchanted Customers

Loyalty programs can have a direct effect on the bottom line. Know your customers and what motivates them — and you’ll have the underpinning you need to build a successful game.

Bottom line: Cashing out with Gift Cards is the definite way to win, hands down.

About the Author:

Judy Fairbanks
Judy is VP of Client Services at eGifter. At work, she is a fierce advocate for the customer voice. It's a natural extension of what matters to her most in life. #humanity #kindness #socialgood