s 2019 draws to a close, we thought it would be interesting and insightful to curate and share our list of the more noteworthy implementations of gift card programs that rely on the eGifter Rewards digital and plastic gift card platform. Although objectives vary, strategies differ and budgets span widely, our clients all have one thing in common: They require a secure, reliable, automated and cost-effective gift item delivery system that is technically easy to administer and manage. And because our business success is measured by yours, we are extremely motivated to share these best practices and results. We hope to spark some creative ideas that can help grow your business. And in 2020, we look forward to the opportunity exceed *your* expectations.
2019 was a banner year for eGifter Rewards! These real world Case Studies illustrate why.
|Company||Rewards Classification||API or Portal||Program Description|
|National Movie Chain||Customer Loyalty Bonus Card Giveaway||API||BOGO holiday promotion that delivered physical and digital bonus cards gift cards to customers who purchased a threshold denomination in movie tickets as a gift.|
|Regional Bank & Credit Union||Employee Recognition||Portal||Reinforced corporate culture and core values based in customer service excellence. Awarded gift cards to exemplary employees “caught in the act” of providing outstanding customer care.|
|National Apparel Brand||Appeasement & Customer Support||API||Customer support professionals with the require permission roles had the option of awarding a gift card to appease complaints based on subjective analysis of the problem. The company successfully averted negative social feedback and reviews while retaining customers that might have otherwise defected.|
|Top 10 U.S. Insurance Company||Sales Training Bonuses||Portal||Because the company dramatically altered its sales strategy from the prior year based on unforeseen market conditions, they needed a way to socialize the new program to the national sales team, which was divided into 15 territories. By awarding bonuses to sales associates based on their successful and timely completion of the new product training, the new strategy was successfully adopted and 2019 sales goals were achieved.|
|Gaming Mobile App||Cash Out Tokens for Gift Cards||API||Popular mobile app (over 5 million downloads) delivers real world gift card prizes through an API integration with eGifter Rewards. By spending time playing the app and performing specific desired behaviors like watching video ad clips and completing research surveys, gamers earn tokens that can be cashed out with gift cards.|
|College University||Student Recruiting Promotion||Portal||Year after year, college recruiting fairs have been a standard component of the recruiting mix for this university. Because of the massive competition, the school developed a strategy to increase the number of applications submitted. The creative strategy adopted involved awarding gift cards to both students AND their parent. This strategic initiative helped push admissions well over the finish line, meeting every metric in the plan.|
|Hundreds of SMB and mid-sized companies across the U.S. and Canada||Business Gifts||Portal and API||With a unique and automated delivery experience, our B2B clients enjoy API and/or secure portal access to stylish, valuable and well known retail branded gifts. At any time, all through 2019, thousands upon thousands of lucky recipients were awarded gift cards to celebrate a holiday, express gratitude, acknowledge a milestone, reward a success — and a myriad of other reasons surrounding engagement and relationship building.|