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Listening carefully to customers, employees, and partners could be the difference between thriving in a competitive market and falling behind. Market research surveys serve as invaluable tools for businesses seeking to mine data that unearths advantages, strategies and profits. However, getting respondents to actively participate in surveys can be quite challenging. That's where the [...]
When companies implement a Rewards Program, they strive to create a win-win situation. Designing a strategic corporate rewards initiative serves many business interests like gaining a competitive edge and increasing market share. Customers win by gaining an item of value, often for free. And employees win by feeling appreciated and revered. In both cases, customers [...]
Sometimes it feels like every great marketing idea has already been conceptualized and executed. However, taking a beat to gather some inspiration can often lead to something special. We hope that’s the case with this post, where we suggest integrating American Express® Reward Cards with other marketing strategies. Here, we’ll offer a gift card marketing [...]
Naturally, we’re delighted about the rave reviews we receive at our Trustpilot review site. We’re proud of the five star ratings. There's an overflow of positive feedback like “the bulk gift card system works perfectly”, “quick and easy gift cards for business” and “amazing customer experience”. But the thing we’re most jazzed about is [...]
With the holidays comes travel, festive meals and valuable time with family and friends. What better way to treat employees or customers than a gift card to buy food with grocery gift cards or help fill their gas tank with fuel gift cards? Better yet, hand it to them in person and show your customer appreciation. [...]
“When the customer comes first, the customer will last.” It’s in this spirit that we share some thoughts on customer loyalty with the best corporate gift card platform, eGifter Rewards. The march toward customer loyalty has five logical steps. First, the effort is all about reach. You have to reach the right people at the [...]
A recent report by the NRF implies a tremendous market opportunity available to gift card merchants. The NRA forecasts record breaking retail shopping on Thanksgiving weekend. Merchants that enable technology solutions for consumers to purchase gift cards on easy to use gift card platforms are well positioned. There are many deals to be had [...]
Scalability through business process automation is the way to crush the competition in today’s agile economy. Modernizing your rewards and incentive program is more than upgrading computers and networks. It’s about looking deeply into systems and processes to uncover bottlenecks that slow down progress and hinder your growth. An easy place to maximize speed, [...]
Even with an endless supply of time, effort and budget, you simply can’t please everyone all the time. There will surely be times when customers have problems or complaints that need review and resolution. For this reason, eGifter Rewards customer appeasement with gift cards can be future revenue savers. Your business reputation and revenue [...]
As the cornerstone of your marketing mix, social media allows you to exponentially increase your company’s exposure, build your customer base and add valuable data for measurement and mining. Do all this while building loyalty and preference for your brand. Beyond that, social marketing gets people connected with your brand. You'll get more bang [...]
